whats profit maximization?
4 mark ans plz!
Total Revenue - Total Cost = Total Profit
Revenue maximisation :
- Manipulation of Price elasticity of demand, if the PEd is inelastic, increase the price, if the PEd is elastic, decrease the price.
Price elasticity of demand is definied as the responsivness in quantity demanded to a change in the price of goods and services.
PEd = % Change in quantity demanded / % Change in price.
Cost minimisation
- Employing cheaper and more efficent factors of production (can be either labour intensive of capital intensive).
- Only increase output when marginal cost is less than marginal revenue of the last unit. When marginal cost equals to marginal revenue, profit is maximised.