Some few business doubts which i want to clear and need some definitions:
1. Niche Market? <---
| can any one give me a simple and clear definition with an example.
2. Loss Leader? <---
3. A past paper question(2002 N/O, paper1, Question 3 part c)
There i have done the question with ROCE and Net profit margin..
In 2002 i get ROCE = 20% and Net profit margin as 10%
while in 2003 ROCE = 25% and Net profit margin as 8.33%
so can anyone tell me what is the answer?