And yes, you don't always have to evaluate(state your opinion with reason) in your answer. Its a higher order skill and is only required for questions with 9 marks or above.
Study a few examiner reports for spotting the common mistakes.
Suppose the question is : "Discuss the effectiveness of the management approach of some popular motivational theorists."
Notice the word in bold: effectiveness. Your key point of discussion should be this. Otherwise, you will get no marks no matter how much you write.
knowledge - Demonstrate that you know the subject which the question has asked. In this case, you will have to state the facts (in short) of Taylors, mayo's, herzberg's theories etc.
application: Demonstrate that you are able to apply the theory in a real life example. In this case, EXAMPLES will come in handy! Whenever you have difficulty explaining, USE EXAMPLES (eg. Result of Toyota using Mayo's management approach). This can go towards valuable marks on the application side.
Analysis: Usually given by breaking down each causes into sub-causes. eg. "Taylors method is the 'hard' approach. Result of which will much depend on the mental perception of the workers. If the workers are well educated and unemployment is low, this method is unlikely to yield significant boost to productivity. This is because they may not like the company dictating exactly what to do. They may also not like the strict approach of the supervisors and look for work elsewhere, making the labour turnover rate high (which is costly for the business)"
Notice how I 'broke down' (analysed) one statement into many effects.
Evaluation: You will have to give an opinion of yours with explanation which you think is the best. This can also be given by prioritising the choices. You can criticise your choice to gain even higher evaluation marks.
eg. I think Mayo's approach will serve best in case of most industries. [[[explain why with examples]]]. Then say "However, Mayo's approach may not work well in [[[[[industry name]]]]]. In this case, Taylors approach is likely to be more suitable because [[[reason]]].
OR
eg. I think Mayo's approach will serve the best among these three [[[exaplain why]]]. Herzberg method is likely to be the second most successful because [[[explain]]]. I think the least successful method would be Taylors because [[[explain]]].
