iPhone 3GS Review
If it ain't broke, don't fix it -- right? We know countless reviews of the iPhone 3GS may begin with that cliché, but there's little chance you'd find a better way to describe the strategy that Apple has just put into play with its latest smartphone. In many ways, the 3GS is a mirror image of the iPhone 3G; externally there's no difference. It's inside where all the changes have happened, with Apple issuing a beefed-up CPU, new internal compass, larger capacities for storage, and improved optics for its camera. More to the point, the release of the 3GS coincides with the launch of iPhone OS 3.0, a major jump from previous versions of the system software featuring highly sought after features like cut, copy, and paste, stereo Bluetooth, MMS, tethering, video recording, landscape keyboard options for more applications, and an iPhone version of Spotlight. At a glance, what Apple seems to be doing is less a reinvention of the wheel and more like retreading the wheel it's already got (and what a wheel, right?). So, do the iPhone 3GS and OS 3.0 tweak the details in just the right places, or has Apple gone and gotten lazy on us? Read on to find out.
HardwareAs we said in the intro, there is nothing visually different about the iPhone 3GS versus the iPhone 3G, save for the lettering on the back, which is now mirrored like the Apple logo. While we had seen leaked images of a matte finish, bezel-free version of the device, when push came to shove, what we got was essentially a carbon copy of the iPhone 3G. In terms of the general elements of the phone -- the plastic casing, mute switch, home and power buttons, etc. -- there is no change at all. In fact, if you were to lay this phone and its predecessor next to one another face up, the new model would be indistinguishable. Of course, the 3GS is not just a clone of the previous device, and Apple has made most of its significant changes inside the phone.
InternalsFirst off, the company has supercharged the CPU of the 3GS (remember, the S is for speed), jacking up the processor numbers from 412MHz to a rumored 600MHz. Additionally, the RAM is said to have doubled from 128MB to 256MB, the phone is offered with 16GB or 32GB of storage, and Apple has swapped out the previous graphics chip for a new version -- dubbed the PowerVR SGX -- which adds support for more robust visuals via OpenGL ES 2.0. All this should mean that end users will see a noticeable difference in app speeds and loading times (Apple claims an average of 2x faster loads, though since the company has been cagey about upgrade details, it's hard to know what the real differences are).
So, do the revamped insides equal an improved experience on the phone? Kinda.
For our oft-used phone actions -- flicking through homescreens, calling up search terms in Spotlight, scrolling through long lists -- we definitely felt like the 3GS was snappier than its predecessor. It wasn't like the doors were flying off, but there was a noticeable bump in speed, particularly when it came to initial data loads (how quickly you see content pop up within an application). When it came to opening apps which pull lots of that kind of content, like Contacts, Calendar, or Messaging, we saw an even more noticeable improvement. Comparing the 3G and 3GS side-by-side yielded small but absolutely palpable differences -- the 3GS does seem to eliminate quite a few of the hangs we find maddening as we go through our day. It's not the perfect salve, but it's a start.
We're excited by the cranked up CPU, but in our experience you'll see lowered load times (though obviously not as drastic) if you take a standard 3G and do a full restore, so there is the lingering question of whether or not the jacked-up feel of the 3GS will last, or will begin to bog down after months of use and heaps of data.
A spot where we really saw the fruits of Apple's labors (and one we don't expect to decline as you pile on data) was actually in the more graphically intense apps for the phone. Comparing a CPU-hungry 3D game like Resident Evil: Degeneration on the 3GS with the same title 3G yielded striking results. The load time was drastically reduced, and rendering and frame rates on the game were noticeably smoother than on the older device (though game speeds stay the same) -- a side effect of the more powerful guts we'd hoped to see, but weren't sure would be so stark. If you're an avid gamer looking for the device with more power, the difference will be crystal clear: the 3GS obviously flexes in this department.
DisplayWe mentioned that Apple didn't really make any cosmetic changes to the phone, but that's not entirely accurate. While the 480 x 320 display on the iPhone 3GS is technically identical to its predecessor's screen, it adds one small feature which should make some users extremely happy.
The company has changed the treatment on the surface of the touchscreen, utilizing an oleophobic coating -- essentially a protectant that's highly resistant to fingerprint smudging. For those of you constantly wiping burger grease, WD40, and various other toxic materials from your iPhone, this will come as a tremendous little perk. The most surprising thing about the tech is that it actually does what the company says it will: namely, it resists new smudges and wipes almost entirely clean with a single swipe on a pant leg. This wasn't exactly the most pressing issue we had with the phone, but it's nice to know that Apple is innovating in the dirty screen space.
Wrap-up
There are probably two very large groups of people thinking about buying an iPhone right now. One set is current users, either those with the 3G, or those still using the original model. The other set is a group of new users -- people who've never owned an iPhone and are now faced with not one, but two different options when it comes to getting in the door. For both groups, there are huge questions to answer about whether or not getting the 3GS makes sense, and very few of them have to do with the quality of the phone.
For current users, we have this to say: the iPhone 3GS is a solid spec bump to a phone you already own... but it is, at its core, a phone you already own. Your real deciding factors will be two-fold, first, are you able to purchase the 3GS at a price which is reasonable or sensible to you? For a lot of current users -- particularly more recent customers -- the pricing will be exorbitant, and it's hard to think of dropping $399 or $499 when you've just shelled out for a very, very similar phone (remember, you're paying for a speed bump, a compass, and video recording). On the other hand, if you're within contract renewal range and you don't plan on jumping platforms anytime soon, $199 nabs you an unquestionably excellent smartphone.
That conclusion speaks to new users who are undecided about the iPhone (or exactly which iPhone to buy). At this stage, we wouldn't recommend anything but the 3GS for newcomers planning on getting into Apple's game. For another $100, you're nabbing a much more robust device with a handful of great additions. It's a small price to pay for something you plan to keep long term -- or until Apple pops the next iteration on us. The other big questions here aren't about the 3G or 3GS -- they're about Apple's platform and AT&T's network. While the smartphone market has cracked wide open lately, the iPhone is arguably the market leader (at least in mindshare), and really does showcase a superb platform -- lack of physical keyboard and multitasking aside. AT&T, on the other hand, isn't exactly acting like the top-tier carrier it's supposed to be, and its service can sometimes be maddeningly poor.
So while it's tough to argue with the package Apple has put together (a stellar device with just enough new to make it nearly perfect), we couldn't help feeling a bit let down by the 3GS. Maybe we've been spoiled by devices like the Pre and Ion (and it's possible we're a little numb to OS 3.0 since we've played with the beta for a while now), but the additions of video recording, a compass, and a speed bump just don't seem that compelling to us. The mix of new features and a ever-growing App Store will still be potent to new buyers -- but pricing schemes which amount to hundreds more for current owners might give previous early adopters and eager upgraders reason for pause. Ultimately we're not saying it's time to jump ship, but we've come to expect a bit more pedal to the floor from Apple -- you've raised the bar guys, now it's time to jump over it.
