Role of marketing is huge lol.
But marketing is what brings in revenue, therefore without it a firm cannot operate.
Marketing accounts for all the four "P"s, namely product, place, price, promotion.
So you would need to know about product orientated businesses and market orientated businesses, know the difference between a mass market and a niche market,
Know that a market is a place where people come together to trade items (this is essential lol)
Pricing schemes such as penetration pricing, price skimming, cost-plus pricing, promotional pricing, psychological pricing,
Promotion just includes like gifts, buy one get one free etc etc.
All in all, as I sad marketing is responsible for bringing in most of the revenue in a business in the private sector.
However, governments and businesses in the public sector can also use marketing, they use marketing in order to get people to join a cause such as fight for HIV etc
