The answer is D.
Explanation to the answer:
Explain why this answer is correct
• Cash Cows are mature products with a stable market share (1m).
• A study of a product portfolio mix known as the Boston Matrix
allows firms to position their products according to their share of
the market and their potential for growth in order to gauge how
profitable the products are to the business. A cash cow is part of
this matrix (1m).
• Cash Cows bring in regular funds which could be used to support
developing products: eg in this context, more varied sandwich
products. (1m).
• A cash cow is not the exclusive source of profit – ‘stars’ also
generate significant profit: answer A is not correct.
• A suitable example, i.e. an example in context can be rewarded.
• Any acceptable answer which shows selective K/Understanding
Attatched is an example answer.
