Fact behind 10:10 time in Watch Ads
Just like a Chinese horse painting usually has 7 horses on it, a wrist watch advertisement (on TV or magazines) usually shows a 10:10 (ten past ten). Never notice it? From now on, on every watch advertisement, have a look at the time shown and you’ll find out that about 90% of the ads will give you a 10:10.
I’ve been wondering about this for long and have been asking my friends about it, but no one had a definite answer, besides guessing around.
I’ve decided to do some Googling on the web and found out that the best answer is because a 10:10 will not block the clock’s manufacturer logo/branding on the watch, which is usually located above the center of the watch.
Of course you can also show an 8:20 , but it will display a “frown face” whereas the 10:10 will give you a “smiley face”. There are also some openions about this like : - There is a natural line of symmetry which is aesthetically pleasing for the buyer.
- The clock appears to be smiling.
- The ‘V’ shape stands for victory.
- It could be seen as a tick/check which is obviously positive.
- It does not obscure the date window. Apparently, the practice started in the 1920s, and it stuck.
