http://en.wikipedia.org/wiki/Bigg_Boss_%28Indian_TV_series%29^^You wont even bother to read it after the intro line. I bet.
In short : Money-making, attention seeking, having unpopular celebs given some employment, filling the channel schedule, sort of show this is.
What fun is it watching some 15 people live their life, at a house, FILLED with EVERY MODERN facility on this earth? What good is a winner having won this oh-so-popular show, where if you ask me has only SURVIVED amongst very freaky, weird and egoistic celebs?
Anybody can give up mobiles, television, computer, fun and everything for 40 days. (Not sure about the duration as I didn't bother to watch any of the seasons very closely.)
Season 4 is still on, I suppose. -___-